Does creating blog posts feel like you're trying to create something out of nothing? As a marketer, you might feel pressured to constantly produce fresh content. But high-quality, relevant content doesn't always mean starting from scratch. It could be about optimizing what you already have. By revisiting and refining your existing content, you can enhance its value and relevance, making it work harder for you without the stress of creating something new every time. - Amy
about 2 years ago • 1 min read
You might instinctively say, "Yes, obviously blog posts are credible." After all, companies see significant returns on their content investments — blogs are one of the top 5 ROI-driving channels, according to the 2024 State of Marketing & Trends Report (source). While it's true that certain types of content can develop trust, churning out SEO content, cheat sheets, and listicles doesn't automatically translate to credibility. Trust isn't built just by having content — it's built by the...
about 2 years ago • 1 min read
Top-of-funnel content is a wide net that can pull in a lot of traffic. But it only catches those fishing for general information. While it's great for visibility, it misses those ready to dive deeper. And that means missing out on serious prospects. Mid and bottom-funnel content — like detailed guides, success stories, and direct comparisons — connects with your audience when they're closer to making a decision. It turns curiosity into commitment. - Amy
about 2 years ago • 1 min read